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About MSPiQ

We built the tool
we wished existed
when we were selling.

MSPiQ was built by people who understand the MSP sales problem from the inside — the gut-feel pricing, the inconsistent discovery, the deals that looked fine until they weren't.

The problem
was always the same.

Every MSP we spoke to described the same experience. A deal lands on the desk. It looks reasonable — the right number of users, a familiar environment, a client who seems easy to work with. The proposal goes out. They win it.

Three months later, it's their worst-margin client. The environment was more complex than the discovery suggested. The pricing didn't account for the on-prem servers that needed extra attention. The security debt took twice as long to remediate as estimated.

"The proposal was fine. The problem was everything we didn't know when we wrote it."

The tools MSPs were using — Word templates, spreadsheets, quoting software that didn't understand managed services — weren't built for this problem. They were built to generate documents, not to generate intelligence.

So we built MSPiQ. A tool that brings structure to discovery, surfaces the risk and the opportunity in every deal, calculates real margin before anything goes to a client, and makes sure every proposal has been reviewed by someone with clear eyes before it leaves the building.

Know the deal. Win it better.

Built on a few
simple convictions.

The principles behind every product decision we make.

🎯
Margin is the point
Winning deals that hurt your business isn't winning. Every feature we build is designed to help MSPs make better commercial decisions, not just faster ones.
🧠
Intelligence, not just information
Capturing data is easy. Turning it into a decision is hard. MSPiQ doesn't just store what you learn in discovery — it tells you what it means for the deal.
🔒
Your data is yours alone
Multi-tenant isolation isn't a feature we added — it's architectural. One MSP's deal data is never accessible to another, enforced at the database level.
Speed matters in sales
A consultant in a client meeting shouldn't be fighting their tools. MSPiQ is designed to be fast — fast to fill in, fast to generate, fast to send.
📈
Opportunity, not just risk
Discovery isn't just about understanding what a client has — it's about identifying what they're missing that you could be providing. MSPiQ surfaces both.
🤝
Built for real MSPs
We didn't build a generic sales tool and adapt it for MSPs. We built MSPiQ from the ground up for the specific commercial challenges of selling managed services.

The MSP sales problem
is uniquely hard.

Most sales tools are built for transactional selling — you know what you're selling before you start. MSPs are selling a promise of ongoing service delivery, priced against an environment they've never managed before.

The complexity, the risk, the margin — none of it is visible until you've done proper discovery. And most MSPs don't have a structured, consistent way to do that discovery. So deals get priced on instinct, and the consequences show up months later.

MSPiQ was designed specifically for this problem. Every feature — the discovery form, the intelligence scoring, the Essential Eight assessment, the margin calculator, the approval workflow — exists because of a real pain point we heard from real MSP operators.

1 in 3
MSP deals are underpriced at signing
4.5hrs
Average time to build a proposal manually
68%
Of MSPs have no structured discovery process
$0
Cost to try MSPiQ for 30 days
The MSPiQ vision
Where we're headed
Discovery to proposal workflow
The core intelligence engine — structured discovery, deal scoring, margin-first pricing, proposal generation.
Team collaboration + approval workflow
Role-based access, approval gates, conflict-of-interest checks, deal audit log.
RMM + PSA integrations
Pre-fill discovery from live RMM data. Push won deals directly to PSA as onboarding projects.
CRM sync + proposal tools
HubSpot, Salesforce, PandaDoc, Proposify — closing the loop across the full sales stack.

Ready to know the deal
before you close it?

30-day free trial. No credit card. The whole workflow from day one.

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